As with all revolutions, phenomenons and fads, there’s an exciting lead up period. There’s a booming peak before the steady decline towards normalisation. Eventually, people fall back to what they know best and how things were in the past. Whilst some things will have changed, other things will feel different. However, in the case of social media and especially those people who have become social media ‘stars’ simply by lifting their shirts, uploading stupid videos of their cats or some other similarly pointless exercise that for five minutes some people find funny, there’s got to be a point at which people’s interest fades and popularity declines. It’s like the life cycle of a child’s superstar on steroids! They’re in movies, on TV, splashed over the cover of trashy magazines and super popular for this brief fleeting moment in time. But then, their popularity wanes. People become disinterested and they don’t have the requisite skills to be able to cope with the lack of attention. Often, they turn to alcohol and drugs as a coping mechanism when they realise what little substance there is in their lives. This can be a fast decline into irreparable emotional damage, with many a child star ending it all at their own hands. A hefty price to pay for those fifteen minutes of fame.
The benefit and curse which social media has created is that it increases people’s ease of access to a world of attention, but at the same time exposes them to the swift brutality of the decline. The decline can happen just as rapidly as it kicks off, so you could be an instant hit on Youtube. You could be an instant hit on Instamagram or any other social media platform, but what happens when your posts don’t get as many likes? Do you just start deleting them? What happens when you don’t get as many views? How does that make you feel? Why have people turned away from you? Five minutes ago, you were on top the world, now you’ve been replaced by a cat falling from a table.
The song Don’t Cry for Me Argentina comes to mind because Eva Perón is this very naïve woman who becomes engulfed in the fascist machine of Argentina through her marriage to Juan Perón. All is wonderful for her and the country, until it’s not. Her public image hid the true horrors of her husband’s brutal regime. Now social media provides the flawless front to soulless money making machines, prepared to chew up lives without a second thought.
The danger that comes with those living their lives through social media and being totally reliant on this for their window to the world, is that they become disconnected from reality and being built up only to fall horribly. Social media mightn’t be the fascist dictatorship that causes people to disappear in the same way that was seen in Argentina, but it is a machine. Despite the window dressing of equality and democracy of expression, the reality is that it’s designed to exploit people. It’s designed to get you addicted. It’s designed to manipulate your emotions and ultimately it’s designed to make money.
Whilst marketing has its place, the unethical ease with which young people can be built up to be a ‘star’ and then promptly trashed by the machine is a blight on society. Many young users might not be aware of the fact that what they’re experiencing is just a temporary, shallow and empty cycle and in the end, they’re unable to adapt when their posts start to get less likes and interest in them fades away. This unfortunately leads to increased mental health issues over the long-term, as the rapid burn of internet popularity, quickly fizzles out.
To combat this, it’s important for young people to have a range of life skills and relationship skills which have been developed in the real world. If you have the skills to develop positive and healthy relationships, contribute to your community in a meaningful way and have the ability to think, adapt and grow through working with others, then you can safely use social media as a tool, levering the technology to your advantage. This way, you’re not at the mercy of the soulless emotional roller coaster that is trashing so many young lives today.
If you approach the world of social media with the understanding that, like all other technology, it’s only a tool and not the be all and end all of life, then no matter how fast your social network grows, you’ll always remain grounded in the fact that at the end of the day, likes are just a meaningless gesture that require no real thought, but time spent with real friends, experiencing real things is priceless.
The GovHack Team - 2017!
I felt the bracing cold of Canberra, as I stepped from the car in anticipation of another challenging weekend at GovHack. I can understand why the Federal Parliament has a winter recess! However, despite this, I was rugged up and ready.
Walking up to the Snow Centre (Canberra Grammar’s amazing technology building), it was lit up with the GovHack and CGS logo projected onto the wall, looking more like a night club, than a school. Thinking of which, imagine how much money you could make from doing pop-up night clubs in schools on the weekends and in the holidays! Think about it! You have the venue, the sound systems, plenty of parking… You just need a liquor licence and you could make a ton of money! Hmmm I could be onto something… (patent pending © David Gregory 2017!!!)
Anyway, walking in, the place was buzzing with excitement. Even the registration process was cool, as I lined up to register. It was in a darkened room, illuminated by a number of computers. My name badge had been printed on this cool looking Perspex, which in the darkened room appeared to glow.
Armed with my badge and my laptop, I walked around and said hi to a few people I’d met last year. However, my nerves were starting to kick in. For me this sort of event, at least getting started is way outside my comfort zone. I may run around the countryside mountain biking, hiking, exploring new places and speaking to large audiences without any problems, going into an unknown project with a team of people I haven't even met yet is a tough and challenging experience for me. However, that's the whole point! Part of the challenge for me in doing something like this, is the fact that it is confronting and nerve wracking stepping out into the unknown.
Whilst I often talk about ways in which to push others outside their comfort zone, it makes little sense to be teaching this, unless you're going to do it yourself. Despite the nerves, the apprehension and not knowing how that night was going to turn out let alone the whole weekend, I walked in. Always worried that I wouldn’t be able to find a team, I pushed through this negative thinking, in anticipation of what could be. As usual, I was proved wrong on this. At the team forming point, I met some amazing and diverse people with whom I ended up working.
Whilst there are prizes for the most innovative use of data and a range of other categories, for me success was more to do with finding a team and working with that team to produce something interesting over the next forty six hours.
The excited noise of the crowd subsided, as ACT organiser Matt Purcell introduced the evening and ran through the rules of the event and provided a rundown of everything that was happening over the weekend and most importantly what was for dinner!
At the conclusion of his presentation, there was hurried activity as teams scrambled to their breakout rooms to start hacking, or grab a can of drink from the fridge, both good options! For our team, the first challenge was to get to know everybody's names and work out what everybody's strengths were. We quickly went around the table and introduced ourselves with a quick background as to what we do and why we were competing at GovHack.
Most teams had been organised beforehand and many of them had already devised some idea of the sort of projects they were going to work on. However, when you’ve just created a brand-new team with people you’ve never even met before, suddenly the challenge of this exercise escalates. Not only do you have to get to know people and work out their strengths really quickly, you have to come up with a cohesive and innovative idea using government data and produce at least a semi-working prototype within forty six hours.
For many, this might be an overwhelming task. However, I believe the key to success in this is effective communication. Even though we weren't able to go straight to a room and start working on our project, we were able to communicate effectively with each other and through our discussions and brainstorming, ideas started to flow and slowly come together.
As I've said many times before, for me being innovative is really hard sitting around a table. Yet this time, I found as ideas were being thrown up as to what datasets could be used, I was able to start bouncing ideas back that over the next hour and a half started to form into something
quite interesting. The only thing which stumped all of us was the team name, which in the end pretty much ended up being based upon the solution that we created.
So what did we come up with?
After harassing countless government mentors and asking them what their biggest problem was, we came up with a mashup idea which evolved from using the cat restricted area data to chase down rogue cats, to a mobile app which allows drivers to quickly and accurately report injured wildlife to ACT Wildlife services. With the ultimate aim of faster rescue services and better data-capture on injured wildlife, our team got to work to research the impact of this in more depth and then built a business case and prototype from this.
The day seemed to evaporate as we brainstormed, planned and developed the idea. The sun had set and the rich tantalising smell of Indian food wafted through the air. With the organisers catering for 170 people, I've never seen so many massive buckets of curry in my life. It was a much needed and appreciated meal after a long day of hacking!
I headed off around 8:30 that evening after what had been a very productive day of team work. We’d all been working on our individual tasks, which were all contributing to the big picture of our overall project.
The next day started slowly, but the pace picked up to frantic levels as the deadline approached. We’d completed the project and the video just in time. However, after the first attempt to export the video from iMovie to YouTube failed, I had to do it manually and when I did, the computer was telling me it would take 26mins to upload the video and there were 13mins to go!!! Not able to rely on a timely server crash, I quickly re-exported the video at a much lower res and nervously cancelled the upload, removed the file and started again! The smaller video file uploaded quicker than I expected and thankfully with 4 mins to go, it was in!
Honey I Hit a Roo! - https://youtu.be/Gpi8EZiYi2Q
As the upload was confirmed, a great feeling of relief and achievement flooded in. It felt great to have successfully completed a project that two days ago, we had no idea about. Whilst at this point, it’s easy to reflect and say there was nothing to worry about, which in the end was true, if I hadn’t challenged myself and pushed myself outside my own comfort zone, I’d never have met such a great team who included Yogesh, Anthony, Ian and Mahathir and been able to create a really cool solution to a massive problem in Australia.
For the remainder of the year, I encourage everyone to do something that’s way outside their comfort zone. Don’t just teach it! Actually do it! Through this, you can become far more confident and effective in your own work and your own life. For me, this was such a great weekend, meeting new people and reconnecting with others I hadn’t seen in a long time. If you’ve never been to something like GovHack, then you must save the date for next year! A huge thankyou to Canberra Grammar, Matt Purcell and all the other GovHack volunteers who made it such an amazing weekend! Great work for me! It was a wonderful experience and the atmosphere of the whole event spoke volumes about how well it was done!
Recently, I was at a council meeting where they invited members of the community in for a brainstorming session. I liked the sound of it and there was free food, so I decided I had to go along. There were around 30 people there, with a mix of people from Council, business owners, local professionals, and other community members.
The task for everyone was to come up with innovative ideas for creating a modern connected city. Sounds simple, right? As with many other brainstorming sessions, the tables were covered with butchers’ paper and we had permanent markers to jot down notes. A presentation was given by Council as to what they were already innovating with in terms of local services. Whilst this was quite interesting, unfortunately, it seemed to skew the way everyone was thinking about innovation and so instead of people truly throwing out radical and innovative ideas, it merely appeared that they were replicating ideas, or just adding to the ones that Council had already said they were doing.
Whilst there’s usually an advantage to frontloading situations and getting people into the right mind-set, unfortunately in this case, it didn't seem to work and many of the ideas that were being thrown up, were not innovative. They were just pointless and some quite ludicrous.
I found myself sitting there feeling quite disempowered, as I frustratingly had no innovative ideas of my own. So why was that? Why was nothing coming to me? I've created and developed a number of innovative products, from the ‘Reducer Flush,’ that limited the amount of water that’s used each time you flush your toilet, as well as software for the livestock industry that provides up-to-the-minute pricing data for farmers, to medical and incident management software for teachers when they're out on excursions. If anyone at that table should have been coming up with ideas, I felt it should have been me…Or should it?
Despite my frustration, and feeling totally and utterly out of my depth, all I needed to do was realise that for me, sitting around a table and brainstorming with other people was never ever going to work. Why’s that you ask? If all it took to be innovative was to sit around a table and talk, then the world would be running short of problems to solve. The number of times I sat around a table at work in this manner, should mean that we have the most amazingly productive and cohesive workplace on earth. Unfortunately, it's not in time spent sitting around the table as that usually results in plenty of stupid ideas and a total lack of productivity.
Innovation is therefore a really tricky thing to understand. I recently read a number of books on early stage start-ups in the US. Many of these start-ups don't actually do anything. All they seem to have done is put a ‘high-performing’ team of people together and try to get them innovate, then at the same time try to delude VCs into giving them money to perpetuate their fantasy long enough in the hope of striking something useful. Think of it being like the gold rush days, where everyone was trying to get a piece of the action and instead of digging for gold in hills that actually might have gold in them, you just dig anywhere you can find a piece of dirt. Taking this approach just means you will get very good at moving mounds of dirt.
So how do we actually innovate? For me, every time I've had a good idea, it's been whilst skiing, paddling or running. It's not until I'm in a creative space that works for me, that I can be creative. Despite many people telling you if you put enough creative people together they will create something amazing, this is not always the case. The opposite can be true as well if you put a lot of creative people together, there is every chance they just go to fight. Can you imagine Michelangelo, Leonardo da Vinci and Vincent van Gogh in the same room? Would they work together to create the world's greatest masterpiece that would eclipse all of their individual works? Or would they simply argue and end up throwing paint at each other?
There is so much money in innovation and technology has been a great enabler. Consequently, people are desperate to somehow be part of it and try to invent ways for people to innovate. However, this often fails to recognise how individual and obscure the art of innovation is. Many innovations fail because they're not developed to solve a real-world problem. The truly successful innovations however, when looked at retrospectively seem so obvious. They usually are, because they fix a problem that previously caused great pain or annoyance.
So how do you come up with a simple and obvious solution that people will talk about retrospectively and say how ingenious it is? Firstly, what's your greatest frustration? Secondly, how can you improve or change something to reduce this frustration or fix the problem? Thirdly, when you come up with all sorts of ideas to solve your big frustration, test out the theory to see if it’s also other people’s frustration and check whether your solution would work. Fourthly, take action and do something about it.
With any innovation, it's often the last step that is forgotten. Many people have great ideas every day. However, very few of them have the time, energy and persistence to take the action necessary to turn these innovative ideas into workable solutions that make a difference to people's lives.
Next time you’re at work and you're forced to sit at a table and solve all the world's problems at once, think about where your most creative space is and instead of sitting around the table go to that creative place so you can innovate in a natural and effective way. If you approach innovation in this way, you won't be left at the table feeling disempowered. You can come back to the table with something truly amazing.
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