I enjoy going to conferences, although some are often far better than others because of the theme or approach of the organisation to a certain topic or area of shared concern. Recently, I went to my first regional development conference. I’d been on their mailing list for years and despite having conferences in some cool locations, I’d never been able to get to one before.
This year however, was different and I was given the opportunity to speak at the conference around starting tech business in regional NSW.
Given the icy gale force winds we’d been experiencing lately, I was excited to escape to the warmth of Coffs Harbour for a couple of days. I admit that I missed the morning session of the first day. After landing in Coffs late the night before, I’d been frantically working on polishing my presentation for the next day. I then managed to sleep till 6:30am before getting up and jumping straight back into it.
After a few more practice runs of the presentation and the ever-annoying last minute reformatting to PowerPoint to make sure it all worked whatever the setup was, I headed in. There was a vibrancy to the gathering which was exciting and the range of speakers was excellent, covering diverse topics affecting our regional communities from infrastructure to economic development to social demographics. Thus, there was something quite specific for everyone.
Some of the most interesting sessions I attended explored the way in which regions were growing and the reasons behind the growth. There’s this massive myth that unless you’re living in a major city in Australia, you’ll never be able to be really successful, yet what does that even mean? Years ago when I started another business, someone said to me, ‘So when are you moving to Sydney?’ My reply was, ‘Why would I want to do that? I’d just have to sit in traffic all the time and waste all my money on rent!’
This is a key problem owning or working for a city-based business. Why would I want to waste all my time sitting in a car in stop-start bumper to bumper traffic when I can have a 10 min commute to town on foot? Added to this when you figure in the relatively low cost of air travel from most of our regional airports to our capital cities, then why would you bother living in a cramped studio apartment in which you can’t swing a cat, when you could live in a large house in the country where you can swing as many cats around as you like! Not sure why you want to swing the cat around, but you get the picture.
However, regional towns are not just about a better lifestyle, which is now being easily afforded to digital entrepreneurs and those who don’t need to operate a traditional ‘shopfront’ style business. The most important part of being in a regional town is that of community. The sense of community and the opportunity to be part of something much greater than yourself is massively beneficial to yourself, your family and happiness in general.
The days of regional towns being isolated by tyranny of distance, are quickly disappearing and the opportunities for jobs, business and being part of the community continue to grow.
For me, meeting other business people from different regional centres around Australia was a refreshing experience and a reinforcement of what I hold to be so true. You can establish and run global businesses from regional Australia and have both a lifestyle you can enjoy and the opportunities for a global presence.
Now all you need is a real world problem to solve or a customer’s need to fulfil, a fast, reliable internet connection, a few strong lattes and a massive amount of determination and persistence. You’re on your way to building an amazing business from a wonderful place in which to live.
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