An early idea for the Xcursion Logo
The first thing that many budding entrepreneurs do, is get some stationary. The temptation to get business cards printing and think well, that's it, I'm in business now! is a huge one for many people. However, this isn't the best approach and although a logo and branding was on my mind at this point in time, the solution to my problem consumed every single thought. I knew what I needed, but how could I represent this? How could I put together what was rattling around in my mind so that a develop could simply go, 'Yeah, that makes sense, I can build that!'
So rather than brand everything that moved with a cool looking company logo, instead, I started searching for a way to design my product so when a customer looked at it, they knew exactly what it was for!
I spent the entire day, shut in the house, frustrated with the horrendously slow pace of the internet searching for tools to make this happen. I finally stumbled upon some cool Photoshop templates of iPhone mockups, with all the individual elements set out! This was perfect. Better still, they were free! With a budget of $0, this fitted in well.
I fiddled with the templates, working out how each layer functioned and how I could use each element. Around 3am, with my mind still buzzing, but my eyelids heavy, I climbed crawled the short distance from my desk into bed, drifting off to sleep, wildly excited about all the possibilities in designing a brand new product!
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